INFLUENCERS AND SMALL BUSINESSES CONNECTING SYSTEM

Authors

  • Ms. Sharmila G, Rajavignesh M , Krishna Prasadhaa M , Tharun Kumar M, Prasanth Kumar S Author

Abstract

In the current digital era, social media and internet platforms have significantly changed how businesses interact with their customers. The ability to authentically and actively interact with particular audiences has made micro and macro influencers potent marketingtools. Small businesses frequently struggle to properly develop an online presence and reach their intended client base at the same time. The "Influencers and Small Business Connecting System" is a state-of-the-art mobile application created using Dart and Flutter that aims to close this gap by offering a solid platform for influencers and small companies to connect and work together without difficulty. With the help of this cutting-edge application, which makes useofthepowerofinfluencermarketing,small businesses can access a larger audience and increase brand recognition while influencers can find, interact with, and promote their goods and services.

The main attributes of this application are as follows: 1. "User- Friendly Interface": Both influencers and small company owners will find the program easy to use thanks to its intuitive and aesthetically pleasing user interface. 2. "Profile Management": Influencers have the ability to design and update their profiles, highlighting their area of specialization, demographics of their followers, and engagement data. Small companies may also make thorough profiles that highlight their goods and services. 3. “Direct Communication”: Theplatformmakesitpossiblefor

 

influencers and small companies to communicate directly and securely, which makes it easier to negotiate, organizecampaigns,andcreatecontent.

  1. Effective creation, monitoring, and management of influencer marketing programs are possible with the application for both influencers and small enterprises.

By revolutionizing how influencers and small companies work together, the "Influencers and Small Business Connecting System" hopes to open up fresh opportunities for development and success in the digital era. This program gives entrepreneurs, content producers, and brands the tools they need to succeed in a competitiveonlinemarketbyfusingthestrengthof influencermarketingwiththepotential of small enterprises. This application has the potential to revolutionize the field of influencer marketing with its user centered design and cutting-edge capabilities. It will create fruitful collaborations and promote business growth for both influencers and small enterprises

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Published

2024-04-29

Issue

Section

Articles

How to Cite

INFLUENCERS AND SMALL BUSINESSES CONNECTING SYSTEM. (2024). JOURNAL OF BASIC SCIENCE AND ENGINEERING, 21(1), 471-478. https://yigkx.org.cn/index.php/jbse/article/view/114