CUSTOMER INFLUENCING USING SOCIAL MEDIA PROMOTIONAL FEATURE FOR RESORT

Abstract

social media has had a revolutionary impact on travel industry marketing during the last ten years. Here, we're looking at the significant effects that social media platforms have on customer involvement and marketing tactics used by the travel sector. It clarifies the manner in which social media has transformed tourism marketing through an extensive examination of trends, case studies, and cutting-edge techniques. The study places a strong emphasis on how real-time interactions, influencer marketing, and user-generated material shape the preferences and decisions of travelers. It also emphasizes how crucial community development and real storytelling are to raising brand recognition and trust. This paper emphasizes how important it is for tourism experts to adjust to the changing social media-driven tourism marketing landscape and make efficient use of these digital tools.

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